Martha Tadesse: On unlearning and learning ethics

In this episode, we talk with Martha Tadesse about representation, ethics, and how to tell visual stories with empathy. Martha explains how she balances her ethics when working with clients in the humanitarian and development sector. She asks photographers to question themselves about what, why, and how they are photographing, and she calls for photo editors to take a more active role in critiquing the over-saturation of work from white photographs and in choosing more Black, indigenous, and photographers of colour for assignments.

What you’ll find inside:

  • “The image that has been taken, especially within Africa, has been misrepresented, been unethical. So through those images I had to unlearn so many biases …” (4:50)

  • “Unlearning is difficult, right? Because there is so much pride in whatever you have consumed in the past.” (6:40)

  • “The first no is no for me. If your clients are not willing to be photographed, the have their rights. Just because we contribute, doesn’t mean we can get their stories.” (12:00)

  • “My frustration still is: what has changed when it comes to agencies? What has changed when it comes to editors? … Has this conversation really challenged the field? … It’s still white male photographers taking over and African stories being awarded by white photographers.” (18:15)

  • “My recommendation is just act on it. It’s not a performative activism, but really showing support by taking action, saying no when it’s not your space, and calling out other colleagues and friends as well.” (22:55)

  • “There is always that dilemma of - okay, how do I take this picture? why do I want to take this picture? - You know? You have to constantly question yourself.” (29:41)

  • “There definitely are wonderful and amazing white photographers around Africa documenting different stories, but what type of narrative are they setting online? What type of stories are they sharing, and how are they sharing it?” (32:16)

What does photo ethics mean to Martha?

“It means everything. … I can only ask the ethics behind before I actually enjoy a documentary photography. You know? It could be great with the technical, the composition, the lighting could be great, but how these photographs are documented, who documented them, and why, are important. I think it’s the genesis of documentation. Photography ethics is everything.” (37:15)

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Martha Tadesse is a freelance humanitarian photographer/photojournalist who uses her passion to tell stories of social justice, and representative images of Ethiopia and the continent of Africa, at large.

She began honing her craft in 2011. Currently, she consults with a variety of local and international NGOs in addition to building her personal portfolio by traveling to different parts of the world. Martha is a recipient of The East African Photography Award 2019 organised by Uganda Press Photo.

You can see her work at http://www.marthinolly.com